Why YOU should Advertise with US!
WHY IS RADIO & BROADCAST MARKETING IMPORTANT?
(1) RADIO REACHES EVERYONE
Radio reaches over 90% of Teens, Adults, Men, and Women – 99% of households have Radios, 90%
of vehicles have Radios.
(2) RADIO – THE ANYWHERE, ANYTIME MEDIUM
Radio is uniquely able to reach customers where no other media can – while they’re eating, jogging,
ironing, at work, in the shower, on the lake, and in the car. Over 85% of adults listen to Radio
every weekday, week in & week out.
Radio delivers high, affordable frequency: the key to radio is repetition, repetition creating
awareness, and awareness is the key component in gaining market share.
(3) RADIO IS THE PULSE OF THE COMMUNITY
People listen to Radio to find out what’s happening in their community everyday. Special events,
organization information, school closings, and weather are regularly reported on Radio.
(4) RADIO HAS PROMOTION POWER – POWER MAKES YOU MONEY
Radio is master at creating & executing local, regional, & national promotions. They’re exciting –
they create interest – and they get RESULTS! You can gain high awareness and increase traffic by
tying in with promotions offered by Radio!
(5) RADIO INFORMS AND ENTERTAINS
Radio is the one stop shop for ALL up-to-date national, regional, and local news & weather. While
getting the latest news & information Radio provides entertainment with music programming.
(6) RADIO’S AUDIENCE IS CONSISTENT ALL-YEAR LONG
Consistency is the most important commodity with any advertising medium. Unlike TV [with a
notable summer audience decline], Radio offers year-round coverage with little or no significant
audience drop-off.
(7) RADIO ADS INFLUENCE CONSUMERS CLOSEST TO THE TIME OF PURCHASE
Studies show that among the Four Primary Media, the elapsed time between exposure and the
day’s largest purchase is the shortest with Radio. The closer the media impression can get to the
cash register the better the chance of influencing the purchase.
(8) RADIO MESSAGES ALLOW YOU TO STAND OUT
Your Business is Unique – you don’t have to stand side by side your competitor offering the same
options/prices they offer. Your commercial cannot be overshadowed because it’s specifically
designed to highlight your individual business.
(9) RADIO IS THE MOST COST-EFFECTIVE WAY TO ADVERTISE
Wise advertisers study the relationship between cost & audience. Radio delivers more advertising
impressions than any other medium for the same budget. This advantage is called reach &
frequency. Reach is the number of people contacted by your business message AND frequency is
the number of times listeners hear your business message.
(10) RADIO IS URGENT, FLEXIBLE, AND IMMEDIATE
It’s vital to have a medium at your disposal that can quickly reach your needs and promote
immediate action from customers. You & Your Business are in complete control with this kind of
flexibility & time.
BURKS BROADCASTING: 100 JACK-FM / EAGLE 97.3 / WTRO-AM1450 & 101.7FM
2555 Burks Place – Dyersburg, TN, 38024
– 731.589.3670 – [email protected]